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Messenger bots are a fun and easy way to engage with your audience. They help you build faster and stronger customer relationships – even when you don’t have a team online to respond to inquiries instantly.

They are also a great way to get leads and spread a message across thousands of subscribers in seconds. Keep reading to learn how you can use messenger bots to achieve your business goals.


If you want to market your brand on Facebook, a Messenger bot can help you reach your audience without overwhelming them with advertising or promotional messages. It is also an easy way to build and maintain relationships with your customers, which can lead to repeat purchases and referrals.

With a bot, you can automate messaging, allowing your team to focus on critical areas. For example, a Facebook bot can be used to manage and respond to customer service queries, send newsletters, and track sales and revenue.

One of the most popular ways to use a Messenger bot is to engage with your audience in conversations. Whether it is through click-to-Messenger ads or a simple chatbot experience, these can be extremely effective for generating leads and driving traffic to your bot.

To get started, you’ll need to create a Facebook bot and link it to your business page. Once you’ve done that, you can then start running click-to-Messenger ads to drive subscribers and grow your Messenger audience.

You can also promote your bot through Facebook’s Discover tab, where people can browse bots set up by businesses. You can submit a request to have your bot shown on this tab by submitting the following information: keyword, description, and category.

A well-designed ad can attract thousands of new subscribers in a matter of days, and it only costs a few pennies to do so. For example, heavy metal and hard rock band Motley Crue ran a basic click-to-Messenger ad for their Get Started screen and generated 30,000 subscribers for less than $0.05 a head.

It is very important that your Messenger bot has a clear and concise message, as this will encourage your target audience to click through. It is also important to keep your messages friendly and approachable.

Once your audience has engaged with your brand through your chatbot, it can then be used to segment them into different groups and deliver them relevant content based on their preferences. This can help you deliver highly targeted content to your subscribers, which can improve their engagement with your brand and increase your conversions.

Customer Service

Messenger bots can provide a simple and convenient way for customers to contact your business. They can answer questions, share news and help customers book or sell products and services. They also can qualify customers for promotions or new products, boosting their chances of a repeat purchase.

Businesses can use customer service bots to reduce labor costs, improve response times, and boost revenue. They can program them to handle ecommerce inquiries, address FAQs and respond to basic inquiries. They can even automate a significant portion of your customer support function, freeing up agents to handle more complex requests.

HSBC, for example, uses an AI-based chatbot to provide online policy information in a fast and user-friendly manner. Domino’s, on the other hand, uses their own bot to allow customers to order food and track their orders.

A good customer service bot is designed to be responsive and easy to use, providing a consistent experience for every user. It never forgets, gets frustrated or takes too long to resolve a problem. It can provide helpful advice and solutions at any time of the day or night.

If the bot can’t understand a question or provides an answer that isn’t relevant, it can transfer the conversation to a live agent. This is called a ticket escalation process, and it can help you connect with customers where they already are.

For example, if a customer has an order on hold but can’t get through to a live agent on the phone, they can send the issue over to the bot and it will handle it for them. You can even integrate with your order management system or CRM to ensure that conversations and tickets are easily tracked.

Customer service bots are an essential part of a modern support strategy, and they should be as intuitive as possible to avoid frustrating your customers. Make sure to offer a seamless transition from chatbot to human interaction if the customer needs more help.

Whether you’re a small startup or a large enterprise, customer service bots can enhance your customers’ experiences with your brand while reducing costs and improving productivity. They’re also a great tool for collecting valuable feedback and data, which can inform future strategies and specific functions like customer service and marketing.

Getting Started

Messenger bots are a great way to provide immediate customer support for your brand. They can understand user questions and answer them in an organic, conversational manner — all from your brand’s Facebook page!

In addition to helping your customers solve problems, Messenger bots are also a great way to promote your products and services. You can set them to send automated content blasts, offer real-time product recommendations, or help customers book appointments.

For example, the travel-fare aggregator Kayak uses a chatbot to provide travelers with flight and hotel recommendations. The bot learns about users’ travel requirements and delivers personalized recommendations, all while maintaining a relaxed, friendly conversation.

Another great example is a dental office that allows patients to schedule an appointment using a messenger bot. This eliminates the need for a secretary to take calls and helps increase the office’s in-store booking conversion rates.

If you’re interested in learning how to create a messenger bot, there are several resources on the web that can help. For example, Hartley Brody has a fantastic blog post on how to build a Facebook messenger bot that’s easy to use and provides an excellent starting point for beginners.

You can also check out ManyChat’s free chatbot builder for an in-depth look at how to set up a bot and get it running. They’re a great choice for beginner bot builders because they’re easy to use and have a lot of documentation and guides available on their website.

Once you’ve got your Facebook page and chatbot set up, you can start promoting it on the platform. You can do this by creating ads, using Click-to-Messenger campaigns, or sending out messages to your audience with a webhook.

One of the most important things you can do to make your messenger bot effective is to train it on keywords. Adding new keywords will help your bot understand what your users are asking, which can lead to more sales and higher conversions.

Another great way to make your bot more helpful is to create FAQs and train it regularly. This will make it easier for your bot to know what your customers are looking for, and it’ll ensure that your users have an amazing experience.


Analytics is one of the most important factors when it comes to generating revenue with your messenger bot. It helps you understand how well your chatbot is performing, what content is converting and whether you are meeting your business goals. It can also help you determine how your audience responds to your messages.

Facebook is introducing new tools today that will give Messenger bot makers an in-depth look at how their bots are working with users. The analytics will include data on how people are interacting with their bots, as well as their demographics and how they respond to ads.

The company plans to offer the analytics tool for free, as an extension of its Facebook Analytics for Apps product. This is a move that will give bot makers more data to analyze, which should benefit them in the long run.

Using this data, bot makers can make improvements to their bots that will improve the user experience. It can also help them better understand what is converting the most, so they can target their campaigns and messaging to people who are likely to convert.

In addition, bot makers will be able to create audiences, including lookalike audiences, that they can target with Facebook’s ads across its platform, as well as on Instagram and its Audience Network ad network. That will allow them to make more targeted ad spend, and ultimately generate more revenue.

Another tool that will be available to bot makers is Bot Metrics, which enables them to get instant, detailed user metrics about their customers without any additional engineering work. This will allow them to identify their best customers, send them smart time zone aware notifications and launch marketing campaigns that engage with specific users based on the user’s actions with their bot.

The analytics tool will also be integrated with Facebook’s mobile app and web analytics tools, giving developers a more comprehensive view of their audience’s behavior on all three platforms. It is in Facebook’s interests to encourage users to use its tools, but it also makes a lot of sense for the company to offer these tools to bot makers.

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