Messenger Bot – 4 Ways to Use It for Your Business
A message bot is a computer program which facilitates chat or action on messaging platforms like Twitter and Facebook. Usually, message bots also go by other names, such as chat bot, message bot, social bot, etc. The basic idea however, is the same. Message bots are designed to automatically engage users in instant online conversations.
There are several types of message bots that you can use to reach out to your audience. In fact, one might think that there is not much to a bot because it only engages the user in a short conversation. However, mobile monkey, one of the earliest bot types, did just that. Mobile monkey used a text-to-speech feature to enable its user to speak every sentence in the bot.
Today, message bots are very popular and are used in different industries. Businesses in the US and Europe use message bots for various purposes. These bots help businesses and brands promote themselves. Here are some use cases of message bits that you might want to use:
Marketing/ promotions: One major reason why businesses use Bots is to promote themselves using SMS. There are many ways to promote yourself through SMS. First, you can use SMS as a promotional tool by sending a text message to all your contacts informing them of a new product launch or sale. However, this will require a huge investment. If you want to go completely automated, you can buy or rent bulk SMS marketing software and set it up on a server using a software server.
Customer Service: Many businesses have customer service representatives who deal with customers on a daily basis. You can engage a bot to perform customer service tasks for you. This way, you won’t need to hire someone to do the same job and it can save you lots of time. Just install the message bots for customer service on your website and let it handle everything else for you. You won’t even need to be around from time to time since the bot will be working for you 24 hours a day.
Chat room marketing: Did you know that you can also use message bots for chat room marketing? A lot of people today have an account in a chat room. They chat with friends, colleagues, and people they meet everyday. If you have a lot of traffic in your business’s chat room, it can help you drive traffic to your website. Since the majority of people in a chat room are probably interested in your products or services, you can get message bots to promote your products just like an affiliate would. For example, if you have an affiliate program for shoes, you can install a bot that sends out a coupon for a free pair of shoes whenever someone clicks on the link to your merchant’s site.
Instant messaging: If instant messaging is more your style, you can also use message bots to send instant messages to your friends. These are especially useful for people who are always online and don’t want to miss their friends’ activities. Simply install a bot in your favorite instant messaging program and start sending messages to your friends. The best thing about this is that you can also choose how fast your messages will be sent. So you can instantly respond to the queries of your friends.
Open rates: When using a messenger bot, you have the advantage of knowing its open rates. This is based on how many people have sent the same message already. If it has an open rate of 100%, that means there is a lot of activity on that bot and it is probably used by many users.